Several people walk away from desktops and go out with their mobile phones. Sensitive web design is the effort to make a website display correctly on any device. The beauty is that the responsive design doesn’t have to be code-specific for every device out there. Smartly change content based on browser width. If designed correctly, your user will no longer have to zoom in to find content.
Sensitive web design is becoming extremely important every day as the number of users of mobile devices and tablets increases. It has become a natural evolution of our industry and very much a standard to adhere to.
Bring a design co-founder
Startups like Pinterest, Airbnb and Square started with design co-founders. Always having the business and development side of a company. Now entrepreneurs are starting to wake up and realize the benefits of design. It is a natural scaling resource that helps startup companies evolve and cultivate their brand identity with the high expertise of today’s industry.
Collaborate
If you don’t want a design co-founder, consider collaborating with designers outside of your network – it’s a key to success. There are vast networks and communities of designers who are just as passionate as you to create unique and innovative ideas. The team behind the Path understood this and collaborated with photographer John Carey to enhance their app with unique cover photos. The more you collaborate with designers, the more it will help you realize how important it is to your audience and your brand.
Outside
With an ocean of companies appearing, it can be hard to stand out from the crowd. Using design will not only give your company a distinct style and personality, but will also help you build your brand value. Companies like Coca Cola and Nike have worked hard to make sure that when you hear their name, you immediately think of the color red or the Swoosh logo. A good design should be understandable by anyone in its demographics, whether or not it is in your prospective country – you will see Coca Cola and Nike ads around the world because they transcend language and cultural barriers.